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In the overlap of technology, marketing and social media the QR Code is critical

Outside of consulting on telecommunications, CIO advisory, and the business adoption of technology I also completed an MBA.  One of the projects was on the potential use cases of two dimensional barcodes.

Today the QR Code, one of many types of 2D codes, is seen as being a critical component of any good marketing plan.  As a natural integration between social media and devices I would extend VMob Bob's question "What can a mobile operator learn from Facebook?" and also ask how can they step and start to make innovations with the extensions to social media that already exist today?

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