Skip to main content

e-Olympics

This year's Olympics should be the best ever for coverage.

Fring are looking for onsite commentators and as a means to encourage people are offering a 3.5G phone as your reporters tool.

I hope that this will be the games of the micro blog. The potential for services like Twitter or Jaiku to open up access to the games in a way never seen before is encouraging.

Essentially there are three dimensions to the games:
  1. Nation
  2. Event
  3. Athlete
Typically broadcast of the games ha content defined by the nation. The USA channels closely follow the USA squad, the same for UK, NZ Australia etc. This is targeted at the national pride.

For those people who are actively engaged in an event themselves, marathon, it's the event that is king. There will still be an element of "my country" but this is equally balanced by "my sport".

The final element is the followers of a specific athlete. Friends, family and fans may elect to follow all of the events surrounding a person. From living in the Olympic village, training the event itself and the reactions after the event.

This is where Web 2.0 could crack open the Olympics and allow unprecedented access.

The biggest beneficiaries would be the minor countries and the minor events.

How much coverage do you think the Cambodian runner Hem Bunting will get normally? or even the Cambodian team.

Minor events that do not normally get prime time coverage (Fencing, Modern Heptathlon etc) could be covered for the fans.

It's the natural evolution of broadcasting where content is moved from a push to a pull model. Narrowcasting of the Olympics and the success of it (or not) could be great insight to the future of content publishing at such events.
Labels:

Comments

Post a Comment

Popular posts from this blog

PC over IP - The Teradici Effect

Teradici are hoping to blur the lines between PC and Data Centre. Their solution allows a use to view multiple screens and control the blade PC over IP. This is kind of like the dumb terminals with a new edgy deployment. The intention is that all of the computing power is performed offsite in a centralized area, the Data Centre, and this will save on power and maintenance costs as the engineers are co-located with the hardware and therefore don't have to go out to the client site for basic maintenance. The Teradici Company Article found in the Wall Street Journal
Post a Comment
Read more

In the overlap of technology, marketing and social media the QR Code is critical

Outside of consulting on telecommunications, CIO advisory, and the business adoption of technology I also completed an MBA.  One of the projects was on the potential use cases of two dimensional barcodes. Today the QR Code , one of many types of 2D codes, is seen as being a critical component of any good marketing plan.  As a natural integration between social media and devices I would extend VMob Bob's question " What can a mobile operator learn from Facebook ?" and also ask how can they step and start to make innovations with the extensions to social media that already exist today?
Post a Comment
Read more

Access as infrastructure, what does this mean for Telco 2.0?

Having recently attended a seminar by Catherine Middleton from Ryerson on Australia's NBN initiative it got me thinking about "access as infrastructure". The Australian Government is investing $B's of public and private capital in a national broadband network that is a fibre to the premise platform, although for distant and remote sites it will most likely be a fixed wireless solution.  The proposition from Dr. Middleton is that ubiquitous access will create a platform for services that separates competition from access, sounds like Telco 2.0. The question I posed was if the idea is a common platform but close to 10% of that access will be at 12Mbps rather than 100Mbps (fixed wireless versus fibre) then surely the lowest common denominator will prevail and services will be designed for 12Mbps.  You would then question the rationale of FTTP or FTTH when you could go fixed wireless.  Over time LTE and similar technologies will see an increase in speed that will of...
Post a Comment
Read more