In a follow up on previous postings on Blockbuster:
The actual details are still under consideration but there is some debate as to the value of the scheme. I have contributed to the Techdirt Insight Community on how video needs to adapt and one of the natural conclusions is mobile device distribution.
Before I had my iPod I would have questioned the benefits of mobile on small screen devices but you get used to it and when you travel a lot and spend a lot of time in hotels and planes the potential market is there (but small).
It does depend on which mobile devices you consider. If you limit yourself to mobiles then questions marks are probably valid, think battery, screen size and interruption from calls.
However expand the scope to devices like the Nokia N810 and you could be onto something.