Skip to main content

"Broad"casting to get narrower

Many people have been talking for many months on the impact that IPTV will have on the television space.

Most of the discussion revolves around the various levels of nple play (Tri and Quadru) and what this will bring to the consumer in terms of bundling and choice around other forms of content.

There was an interesting article on the BBC a while back and further details can be found at Broadcasting & Cable that shows another dimensional benefit.

For some time Sky in the UK have been able to provide on-demand movies. Fiber-to-the-Home technology in the US and Japan have allowed for some aspect of on-demand TV programmes as well. The statement from the BBC, I saw something else yesterday buy cannot find a suitable link to share with you, was that it was their intention to be able to provide more than 80% of their programmes as downloads by the end of 2007. There would be a finite period of availability post broadcast, sorry Paul no Long Tail [yet], and the service would be payable.

This is a service I would pay for, being an Expat I do sometimes miss BBC programmes, and use.

It leads me to think about the future of "Broad"casting though. If many people begin to adapt to delayed viewing and proscribe their viewing schedule will this force many broadcasters to follow the download route.

Why not go one step further and become a majority "Narrow"casting operation, let most of the people choose their programme and schedule most of the time.
Labels:

Comments

Post a Comment

Popular posts from this blog

In the overlap of technology, marketing and social media the QR Code is critical

Outside of consulting on telecommunications, CIO advisory, and the business adoption of technology I also completed an MBA.  One of the projects was on the potential use cases of two dimensional barcodes. Today the QR Code , one of many types of 2D codes, is seen as being a critical component of any good marketing plan.  As a natural integration between social media and devices I would extend VMob Bob's question " What can a mobile operator learn from Facebook ?" and also ask how can they step and start to make innovations with the extensions to social media that already exist today?
Post a Comment
Read more

Access as infrastructure, what does this mean for Telco 2.0?

Having recently attended a seminar by Catherine Middleton from Ryerson on Australia's NBN initiative it got me thinking about "access as infrastructure". The Australian Government is investing $B's of public and private capital in a national broadband network that is a fibre to the premise platform, although for distant and remote sites it will most likely be a fixed wireless solution.  The proposition from Dr. Middleton is that ubiquitous access will create a platform for services that separates competition from access, sounds like Telco 2.0. The question I posed was if the idea is a common platform but close to 10% of that access will be at 12Mbps rather than 100Mbps (fixed wireless versus fibre) then surely the lowest common denominator will prevail and services will be designed for 12Mbps.  You would then question the rationale of FTTP or FTTH when you could go fixed wireless.  Over time LTE and similar technologies will see an increase in speed that will of...
Post a Comment
Read more

A Phone or a Swiss Army Knife?

It's getting to that time when I should start looking for my new handset. I choose the word carefully as today you are very lucky to find just a phone. Most handsets today are either a phone and media player, a phone and a camera (sometimes video), a phone and a PDA the list of combinations goes on and on. Now this might be great in the marketing room "what can we do next?" but the point that is lost on many of the manufacturers is this; people want a phone first the rest is secondary. Many of the hybrid handsets look good, can have great MP3 playback but suffer in size, ease of use of the main function (phone calls) or have poor battery life because of all the other gadgets hanging off of it. It's very similar to the Swiss Army Knife, the knife is often too small to be used for much over opening your letters, the screwdriver is hard to use because the size of the body means you can't get to a lot of the screws on objects, the pliers have little leverage because t...
1 comment
Read more