This year's Olympics should be the best ever for coverage. Fring are looking for onsite commentators and as a means to encourage people are offering a 3.5G phone as your reporters tool. I hope that this will be the games of the micro blog. The potential for services like Twitter or Jaiku to open up access to the games in a way never seen before is encouraging. Essentially there are three dimensions to the games: Nation Event Athlete Typically broadcast of the games ha content defined by the nation. The USA channels closely follow the USA squad, the same for UK, NZ Australia etc. This is targeted at the national pride. For those people who are actively engaged in an event themselves, marathon, it's the event that is king. There will still be an element of "my country" but this is equally balanced by "my sport". The final element is the followers of a specific athlete. Friends, family and fans may elect to follow all of the events surrounding a person. ...
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