Skip to main content

Zoops, yet another Social Network

Doing the trawl of the RSS feeds I came across an article from the BBC, Don't be lonely at Christmas time.

A rundown of alternative social network platforms.

Of interest, only because of the business model, was Capazoo. Capazoo has joined social networking with gaming and has created a currency the Zoop. A Zoop is worth $0.01 and can be earned in the following ways

  • Getting Tipped for your videos, music, photos, profiles, and more…
  • Inviting your friends to join you at Capazoo
  • Sharing in our Advertising Revenues
  • Sharing in Capazoo’s Profits
They offer the Capazoo cash card that allows a subscriber to convert Zoops into real cash at an ATM.

This convergence of gaming and other internet usage is not a new idea and has been applied to other functions, like spam reduction. Techdirt had a strong reaction to the email meets gaming idea that might prove to short sighted.

The idea of a form of stickiness like earning currency for activity will be tried in other platforms in 2008 as the disinterest starts to grow. The need to constantly reinvent yourself to maintain interest will the a domain driver through next year as more competition creeps into the space.

Niche networks will start to emerge, where disaggregation will start to occur around communities. There will pressure on today's networks to allow for tighter control and partitioning of networks, in the same way that Plaxo allows you to nominate Friends, Family or Business contacts.

Related articles.

Alec Saunders on Spock
Andy Abramson on Spock
Set Godin on Facebook

Labels:

Comments

Post a Comment

Popular posts from this blog

PC over IP - The Teradici Effect

Teradici are hoping to blur the lines between PC and Data Centre. Their solution allows a use to view multiple screens and control the blade PC over IP. This is kind of like the dumb terminals with a new edgy deployment. The intention is that all of the computing power is performed offsite in a centralized area, the Data Centre, and this will save on power and maintenance costs as the engineers are co-located with the hardware and therefore don't have to go out to the client site for basic maintenance. The Teradici Company Article found in the Wall Street Journal
Post a Comment
Read more

In the overlap of technology, marketing and social media the QR Code is critical

Outside of consulting on telecommunications, CIO advisory, and the business adoption of technology I also completed an MBA.  One of the projects was on the potential use cases of two dimensional barcodes. Today the QR Code , one of many types of 2D codes, is seen as being a critical component of any good marketing plan.  As a natural integration between social media and devices I would extend VMob Bob's question " What can a mobile operator learn from Facebook ?" and also ask how can they step and start to make innovations with the extensions to social media that already exist today?
Post a Comment
Read more

Access as infrastructure, what does this mean for Telco 2.0?

Having recently attended a seminar by Catherine Middleton from Ryerson on Australia's NBN initiative it got me thinking about "access as infrastructure". The Australian Government is investing $B's of public and private capital in a national broadband network that is a fibre to the premise platform, although for distant and remote sites it will most likely be a fixed wireless solution.  The proposition from Dr. Middleton is that ubiquitous access will create a platform for services that separates competition from access, sounds like Telco 2.0. The question I posed was if the idea is a common platform but close to 10% of that access will be at 12Mbps rather than 100Mbps (fixed wireless versus fibre) then surely the lowest common denominator will prevail and services will be designed for 12Mbps.  You would then question the rationale of FTTP or FTTH when you could go fixed wireless.  Over time LTE and similar technologies will see an increase in speed that will of...
Post a Comment
Read more